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The trusted link between a Brand and a Charity (cause)
An important part of what we do is the role of a mediator between a
brand and a charity (cause).
cid8 helps a brand align with the right
charity partner and look at ways for the brand to maximize their
appreciated support of a cause.
Likewise for a charity, we look at how
best to leverage what is in a brands hand to generate funds for worthy
causes.
In every project we look towards a WIN WIN for all parties
involved...the brand, the charity, the consumer and most importantly,
the cause.
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Benefits to a Brand
- Increased Brand Loyalty
- Increased Sales
- New Markets
- Positive Social Speak (Social Media)
- Staff Retention
- Breakthrough Promotions
- Shared Marketing Costs
- Leverage from the Charity Partner
- Database
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Benefits to a Charity
- Funds
- New Givers
- Canvass to Share your Story
- Awareness
- Leverage from the Brand Partner
- Innovative & Captivating Campaigns
- Database
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Increasing Charity Fundraising Through
Cause Related "Ideation"
- Creativity that inspires more people to make contributions
- Reaching donors with a combination of communication tools including the latest digital technology
- Enriching charity relationships - with their partners and supporters
- Raising the profile of not for profit organisations and their causes
Ideation. [v] 1. the process of developing fresh and imaginative
ideas which effectively communicate a call to action to their audience,
2. utilising the latest communication tools in today's digital (online) environment.
Building Better Partnerships For Charities & Foundations
Cid8 is all about empowering charities and not for profit organisations
and foundations so that they can expand their operations and bring
positive change to more people, quicker.
We achieve this through highly creative fundraising campaigns which increase the size and contributions of the donor base.
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It's more than just "having a good idea". We understand how to get the
most out of the digital communication tools which reach people of
various ages as they go about their daily life.
Using the latest (Internet-"cloud"-Smartphone-tablet based) innovations
we can raise the profile of a charity or foundation and its cause
and inspire people to want to support it. We can motivate them to become
"ambassadors" of a cause by further spreading the message to their
social networks (viral media). We complement this activity with
non-digital marketing methods for greater effect.
"Ideation" helps charities to build stronger partnerships with their
existing business sponsors and donor base as well as form new
partnerships with first-time donors. And, it begins with a partnership
of trust between you
and Cid8.
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“If you can’t feed a hundred people, then feed just one”.
Mother Teresa
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